Brand Finance Sustainability Perceptions Score

We start with Brand Value. Next, we evaluate the role that sustainability plays in driving choice in each sector. To do so we draw upon Brand Finance’s flagship market research exercise, the Global Brand Equity Monitor. We research the attitudes of over 150,000 members of the general public from over 40 countries about over 6,000 brands. Using this response data, we evaluate the role that each attribute plays in driving choice using an analytical technique known as brand drivers analysis. Drivers analysis involves running multiple correlation analyses between the consideration of using a brand and the various brand attributes to determine how much explanatory value each attribute has.

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Source Type	Private research
Number of Companies Reported from Source	2931 companies
Custom Reports Available?	No Custom Reports are available from this source.
Link	Brand Finance Sustainability Perceptions Score